Delicious Ready Meal - Product Review

As a marketing consultant specialising in food and drink brands, I'm always on the lookout for interesting new food products that might need some marketing help. And I'm really excited about a new discovery I made recently in my local Waitrose. It's a range of chilled, ready prepared meals from a company called David Oliver Fine Foods. There are 7 different meals using interesting meats such as venison, rabbit and guinea fowl as well as recipes with beef and pork.

I've always been partial to guinea fowl and so I decided to try their Guinea Fowl & lentils (£5.99). It was absolutely delicious - really tasty. The meat was tender, the sauce was perfect. And the carrots and lentils added welcome texture and crunch.  It really was like a restaurant dish. I can honestly say it was the best ready prepared meal I've ever tasted! Based on this recipe, I'd wholeheartedly recommend this range. The company was set up by a couple of chefs...

"The whole idea of David Oliver Fine Foods was to make fresh, honest, hearty restaurant standard meals that people could simply prepare in their own homes at a fraction of the price of going to a restaurant. We use all the same cooking techniques as we would if we were cooking in a restaurant or for a banquet. Our meals are ‘complete meals’: great meat, carbs and vegetables all incorporated with rich, delicious sauce to create a full, wholesome and complete meal.W e could see no reason that a fresh ready meal couldn’t be prepared in the same way as the food that you would find in gastro pubs and restaurants, yet we couldn’t find any that matched up. So we put our money where our mouth is and went about putting that right."
 
Sorry if this post is sounding a bit like an ad for David Oliver Fine Foods, but it's so rare to find ready prepared meals of this quality, and I want to get more people out there to sample them.
The range is available in selected Waitrose stores and from Ocado. For more information on the company, go to their website http://www.davidoliverfood.co.uk

We want your reviews.
If you've come across any great tasting new products recently that you want to tell us about please let us know and we'll include them on the food blog. And if you've been disappointed in anything you've tried recently, post your comments on the site and let other people know about your experience.


To see some of the projects I've worked on as a marketing consultant for food and drinks companies, go to www.sa-marketing.com