I've just come across a really interesting website concept. It's called Virtual Farmers' Market - http://www.vfm.com - and it's a great idea. Basically there are a number of artisan producers featured and you can shop online for a variety of their products - from pies and cheeses to preserves and condiments. I don't know how successful it's been since it set up in 2010, but I think it's a really good way of helping smaller producers reach a wider public with their products. And as a consumer, I like the idea of being able to buy a variety of different quality foods on one consolidated website.
There are also little videos of some of the producers talking about their products, which is a really nice touch. Putting the face behind the food you might say. I haven't shopped there as yet, so I can't give you details of how fast the service or delivery is. If you try it before I do, please let me know what you think.
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To see some of the projects I've worked on as a marketing consultant for food and drinks companies, go to www.sa-marketing.com
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