New Style of Apple Juice

I came across a new style of apple juice in the chiller cabinet of my local Waitrose this week. It's called Cold Press, and its point of difference is that (apart from no preservatives, no added sugar and no concentrates) they don't use heat pasteurisation. Which means (according to the label) that the juice retains the pure taste nutrition and antioxidants of fresh fruit.
I quite liked the idea of this, and the packaging is quite attractive - modern and simple - so I decided to try the Pink Lady variant. And it was actually quite delicious. It did taste clean and pure. In my experience it's quite rare that the product actually lives up to the promise of the blurb on the label, but in this case it did!  My only gripe is that there just wasn't really enough of it in the 250ml bottle. There are 8 variants, but only 3 were stocked in Waitrose.Braeburn Apple, Valencia Orange, Apple & Raspberry, Apple & Lemon, Apple & Passionfruit, Apple & Strawberry, Granny Smith and Pink Lady apple. And from their website, it looks like they produce 750ml bottles, but I didn't see these in the chiller.
For more information on their range and the benefits of the cold press technique, visit their website http://www.cold-press.co.uk     

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