What's This All About Then?

As a committed foodie and a marketing consultant specialising in food and drink products, I thought I'd set up this blog - to share interesting and original new products I've found, highlight issues facing the food industry and to discuss industry news and developments. I'm always on the lookout for new brands that could be interested in marketing assistance - it's always a challenge for smaller companies to get themselves noticed when they haven't got the big budgets of the multinationals.
It's a tough old time out there for food producers at the moment - costs of raw materials have soared, and they're talking about an extra 5p on a loaf of bread because of the poor wheat harvest. But I do believe that the entrepreneurial spirit is still alive in the food industry, and there are many small companies out there, coming up with delicious new products to tempt us.
The first new product I'd like to bring to your attention is On The Pulse. This is a great idea, baked beans in pouches, and in 3 different sauces that are bound to titillate the tastebuds - like the tomato and chilli version shown below. Sounds scrummy. Unfortunately I haven't been able to taste them as yet, so I can't vouch for their flavour. But I'm hoping to come across them some time soon!

The company hasn't been established very long and their website doesn't have any stockist details as yet. But if you're interested in learning more about them just click on this link.


Sue Aitken is a Marketing Consultant focusing on food and drink brands. She has worked with a number of companies on a range of marketing projects. To see examples of some of the work she's done, just visit www.sa-marketing.com